Transform Your Cat’s Treat Time with These Irresistible Purees

When I first discovered Wholehearted Squeezable Puree Cat Treats, I didn’t realize they would completely transform my relationship with my feline companions. As a dedicated cat parent to three very different personalities—from my senior Maine Coon with dental issues to my picky-eating Siamese and my energetic tabby kitten—finding a treat they all unanimously love seemed like an impossible dream. That was until these squeezable tubes of goodness entered our lives, creating what I now call the “treat time stampede” in our household.

After more than a year of incorporating these treats into our routine, I’ve become something of an unofficial expert on all things Wholehearted Purees. I’ve tried every flavor, researched every ingredient, and witnessed firsthand how these simple tubes of creamy goodness can make even the most aloof cat come running. In this comprehensive guide, I’ll share everything you need to know about Wholehearted Squeezable Puree Cat Treats and why they might just be the perfect addition to your cat’s treat rotation.

What Exactly Are Wholehearted Squeezable Puree Cat Treats?

Before we dive into the nitty-gritty details, let’s clarify what these treats actually are. Wholehearted Squeezable Puree Cat Treats are exactly what they sound like—smooth, creamy purees packaged in convenient squeezable tubes. Each tube contains approximately 0.5 oz (14g) of puree, designed to be squeezed directly to your cat as a treat, used as a food topper, or even administered as a clever way to hide medications.

What makes these treats stand out in the crowded pet food market is their simplicity and quality. Unlike many commercial cat treats loaded with fillers and artificial ingredients, Wholehearted focuses on creating a treat that’s both delicious for cats and reassuring for their humans. The concept isn’t entirely new—similar products like Churu have been around—but Wholehearted has carved out its niche with a focus on quality ingredients at an accessible price point.

When I first encountered these treats, I was skeptical. Would my cats really go crazy for what essentially looked like baby food in a tube? The answer was a resounding yes, and I’ve since discovered I’m far from alone. These treats have developed something of a cult following among cat owners, particularly those with finicky eaters or seniors with dental problems.

The Ingredient Breakdown: What’s Actually in These Tubes?

I’ll be honest—before becoming a dedicated cat parent, I rarely scrutinized pet food labels. Now, I find myself analyzing ingredient lists like I’m studying for an exam. When it comes to Wholehearted Squeezable Puree Cat Treats, the ingredient list is refreshingly straightforward.

The primary ingredients vary by flavor but typically include:

• Real meat or fish as the first ingredient (chicken, tuna, salmon, etc.)
• Water for processing
• Tapioca starch (as a natural thickener)
• Natural flavors
• Sunflower oil
• Guar gum (another natural thickener)
• Various vitamins and minerals

What’s notably absent are artificial preservatives, colors, and flavors. You won’t find any BHA, BHT, or ethoxyquin here—ingredients I’ve personally come to avoid in my cats’ diets after researching their potential health impacts.

The treats are grain-free, making them suitable for cats with grain sensitivities or allergies. This was particularly important for my Siamese, who seems to develop digestive issues with grain-heavy treats. Since switching to grain-free options like Wholehearted, those midnight cleanup sessions have become blissfully rare.

I appreciate that the ingredient lists don’t include unnamed meat by-products or mysterious “meat meals.” Instead, you get named protein sources that let you know exactly what your cat is consuming. For my household, this transparency has been invaluable as we’ve worked to identify and avoid specific ingredients that trigger my Siamese’s sensitive stomach.

Flavor Varieties: Finding Your Cat’s Favorite

One of the aspects I love most about Wholehearted’s puree treats is the variety of flavors available. Currently, they offer:

1. Chicken Recipe
2. Tuna Recipe
3. Salmon Recipe
4. Chicken & Tuna Recipe
5. Tuna & Chicken Recipe with Cheese
6. Chicken & Pumpkin Recipe
7. Tuna & Salmon Recipe

In my experience, the seafood varieties tend to be the most universally appealing. My senior Maine Coon, who has become increasingly picky in his golden years, practically teleports to the kitchen at the sound of the tuna variety being opened. Meanwhile, my tabby kitten shows a distinct preference for the chicken recipe, while my Siamese goes absolutely wild for the chicken and pumpkin blend.

What I’ve discovered through extensive “research” (aka watching my cats’ reactions) is that it’s worth trying several flavors before deciding which ones to stock regularly. Cat preferences can be surprisingly specific—and sometimes contradictory to what you might expect. My Maine Coon, for instance, turns his nose up at fish-flavored dry food but can’t get enough of the tuna puree.

I’ve also found that rotating flavors helps maintain interest. When I first discovered these treats, I bulk-purchased the chicken variety since it seemed like a safe bet. After about two weeks, enthusiasm noticeably waned. Now, I keep at least three different flavors in rotation, which keeps the excitement level high at treat time.

Nutritional Profile: Are These Treats Actually Good for Your Cat?

As a responsible pet parent, I’m always questioning whether what I’m feeding my cats is actually beneficial for them. With treats, there’s often a compromise between palatability and nutrition. So where do Wholehearted Squeezable Puree Cat Treats fall on this spectrum?

Each tube contains approximately 14-15 calories, which is relatively low for a cat treat. For context, many crunchy treats contain 2-3 calories per piece, and cats can easily consume 10+ pieces in a single treating session. The modest calorie count makes these purees easier to incorporate into your cat’s daily diet without concern for weight gain—a significant consideration given that over 50% of indoor cats are overweight or obese.

The treats are high in moisture, which is another point in their favor. Domestic cats often don’t drink enough water, making them prone to urinary tract issues. These moisture-rich treats can contribute to overall hydration, something particularly beneficial for cats primarily eating dry food.

Protein content is respectable, usually around 8-10% depending on the variety. Since cats are obligate carnivores requiring primarily protein in their diet, this makes the treats more aligned with their natural nutritional needs than many carbohydrate-heavy alternatives.

I’ve noticed that the fat content varies between flavors, with the seafood varieties typically containing more omega fatty acids. These can contribute to coat health and reduce inflammation—I’ve actually noticed an improvement in my senior cat’s coat condition since incorporating these treats regularly.

One nutritional consideration is that these treats aren’t a complete diet. While they contain added vitamins and minerals, they’re designed as supplements, not meal replacements. I’ve had to gently correct a few friends who misunderstood and thought these might be similar to wet food pouches. While they look similar, the nutritional profile is different—these are treats, not meals.

How to Serve: Getting the Most from Your Puree Treats

The beauty of Wholehearted Squeezable Puree Cat Treats lies in their versatility. Over the months, I’ve discovered multiple ways to serve them that cater to different situations:

Direct Feeding Method

The most obvious approach is to simply squeeze a small amount directly from the tube. My cats have learned to lick the puree directly, creating a bonding moment that’s become a treasured part of our daily routine. For cats new to the concept, you might need to place a small amount on your finger or a plate first until they understand what’s being offered.

The Food Topper Approach

For picky eaters, these purees can be miraculous. My Siamese went through a concerning phase of food refusal that had me worried about weight loss. Drizzling a small amount of the chicken puree over her regular wet food reignited her interest in mealtimes. I gradually reduced the amount as her appetite returned, but still use this trick occasionally when introducing new foods.

Medication Administration

This discovery was a game-changer in our household. My senior Maine Coon requires daily medication, and pill pockets were becoming an expensive solution. I found that hiding his pill in a small blob of the puree creates enough distraction that he swallows the medication without noticing. The money saved on pill pockets alone has offset the cost of the treats!

Interactive Feeding

For my energetic tabby, I sometimes squeeze small dots of the puree onto a lick mat. This provides both enrichment and extends the enjoyment of the treat, giving her something constructive to focus her endless energy on for a few minutes.

Freezing for Hot Days

During summer months, I discovered that freezing small amounts of the puree in ice cube trays creates refreshing frozen treats my cats love. This is especially helpful during heatwaves when appetite might decrease due to the temperature.

The key thing I’ve learned about serving these treats is moderation. As tempting as it might be to give in to those pleading eyes and squeeze out half the tube, it’s best to limit portions to about 1/3 of a tube per day for adult cats. This keeps the treats special while ensuring they don’t disrupt your cat’s regular diet.

Are They Suitable for All Life Stages?

One question I frequently encountered when researching these treats was whether they’re appropriate for kittens, adults, and seniors alike. Based on my experience and research, the answer is generally yes, but with some caveats.

Kittens

My tabby was about four months old when I introduced her to these treats, and she took to them immediately. The high protein content aligns well with a kitten’s nutritional needs, and the moisture is beneficial as well. However, I’ve been careful to limit portions even more strictly for her—usually just a tiny taste—to ensure she’s eating primarily her kitten-formulated food.

Adult Cats

For healthy adult cats, these treats are generally well-tolerated and appreciated. The relatively low calorie count makes them less likely to contribute to weight issues than many crunchy treats. My Siamese, who’s in her prime at five years old, has maintained her sleek physique despite her enthusiasm for these purees.

Senior Cats

Possibly the most appreciative demographic in my household has been my 14-year-old Maine Coon. With several missing teeth and decreased jaw strength, many traditional treats became challenging for him. These soft purees require no chewing, making them perfect for seniors with dental issues. Additionally, the added moisture supports kidney function, which often becomes a concern in aging cats.

Cats with Health Conditions

For cats with specific health conditions, it’s always best to consult your veterinarian before introducing any new treat. However, I’ve found these to be gentler than many alternatives for cats with sensitive digestive systems. The simple ingredient list makes it easier to avoid known triggers, and the high moisture content can be beneficial for cats with urinary tract issues or mild kidney concerns.

Where to Buy and What to Expect to Pay

When I first discovered Wholehearted Squeezable Puree Cat Treats, finding them required a dedicated trip to Petco, as this is their house brand. Today, they’re more widely available through Petco’s website, their physical stores, and occasionally through online marketplaces (although I’d recommend caution with third-party sellers to ensure product freshness).

Price-wise, these treats fall into the mid-range category. At my local Petco, individual tubes typically cost around $1.29-$1.49, while a four-pack ranges from $4.99-$5.99 depending on the flavor. There are occasional promotions where you can find them at “buy two, get one free” or similar discounts, which I’ve learned to watch for and stock up during.

Compared to similar products like Churu (which often run $1.50-$2.00 per tube), Wholehearted represents a slightly more economical option without a significant quality difference in my experience. Both my cats and my wallet appreciate this balance.

For budget-conscious pet parents, I’ve found that joining Petco’s rewards program offers additional savings through periodic discounts and points accumulation. During their seasonal sales, I’ve seen these treats discounted by as much as 30%, making it a good time to try new flavors or stock up on favorites.

The Comparison: How Do They Stack Up Against Competitors?

The most obvious comparison for Wholehearted’s purees is the Inaba Churu line, which pioneered this category of cat treats. Having tried both extensively, I can offer some insights into the similarities and differences:

Texture Comparison

Churu treats tend to have a slightly thicker consistency, while Wholehearted purees are a bit smoother and creamier. Some cats have texture preferences—my Maine Coon slightly prefers the Wholehearted texture as it seems easier for him to lick up, while my Siamese shows no preference.

Ingredient Quality

Both brands offer grain-free recipes with named meat ingredients, though Wholehearted tends to have slightly shorter ingredient lists. Neither contains artificial preservatives or colors, which I consider essential in cat treats.

Flavor Variety

Churu offers a wider range of exotic flavor combinations (like tuna with scallop or chicken with crab), while Wholehearted sticks to more traditional options. In my experience, most cats don’t seem sophisticated enough in their palates to care about these nuanced differences—they’re enthusiastic about both.

Packaging

Both come in similar squeezable tubes, though I’ve found the Wholehearted ones slightly easier to open. Neither brand offers resealable packaging, meaning once opened, the treat should be used entirely or refrigerated for no more than a day.

Value

As mentioned earlier, Wholehearted typically costs 15-25% less than Churu, making it more accessible for regular treating without a noticeable difference in quality or cat enthusiasm.

There are also several other competitors in this space now, including store brands and premium options like the Applaws Puree tubes. After trying most available options, I’ve found Wholehearted strikes the best balance of quality, cost, and availability for my household.

Addressing Common Concerns and Questions

Throughout my journey with these treats, I’ve encountered and researched several common questions and concerns that other cat parents share:

Storage and Shelf Life

Unopened tubes can be stored at room temperature and typically have a shelf life of 18-24 months. I store mine in a cool, dry cabinet away from direct sunlight. Once opened, any unused portion should be refrigerated and used within 24 hours. In practice, I’ve rarely had leftovers to worry about!

Potential for Dependency

Some cat owners worry their pets might become “addicted” to these high-palatability treats or refuse regular food. While my cats certainly show enthusiasm that borders on obsession, I haven’t found it creates actual feeding problems when used in moderation. The key is to maintain these as treats rather than allowing them to replace proper meals.

Recalls and Safety

As of my research, there have been no recalls specifically affecting Wholehearted Squeezable Puree Cat Treats. The brand maintains good manufacturing practices, and the simplified ingredient list reduces the risk of contamination issues that have affected some other pet food products.

Sustainability Considerations

The single-use plastic tubes are not recyclable in most municipal programs, which is perhaps my biggest criticism of these products. I’ve started collecting the empty tubes to send through a specialized recycling program, but it would be preferable if the company offered more environmentally friendly packaging options.

International Availability

Wholehearted products have limited availability outside the United States. For international cat parents, similar products like Churu may be more accessible, though the specific ingredients and formulations may vary by market.

Real-Life Success Stories: Beyond My Own Experience

While my three cats have provided plenty of data points for evaluating these treats, I’ve also collected experiences from friends, family members, and online communities. These broader perspectives have reinforced my positive impressions while highlighting some additional use cases I hadn’t considered:

The Formerly Feral Success

A close friend adopted a formerly feral cat who remained skittish and difficult to bond with for months. The breakthrough came when she discovered these puree treats—the cat’s desire for the treat eventually overcame her fear, allowing my friend to hand-feed her and gradually build trust. Today, that once-feral cat is a lap-loving companion who still comes running at the sound of a puree tube being opened.

The Medical Recovery Assistant

Another cat parent in my online community shared how these treats helped her cat recover from a serious illness. When her cat was refusing all other food after surgery, small amounts of the chicken puree stimulated her appetite enough to get her eating again. Her veterinarian actually recommended continuing with the purees during recovery due to their high moisture content and palatability.

The Multi-Pet Household Peace Treaty

A family member with both cats and dogs found an unexpected benefit—the tubes allow for treating cats separately from their dogs, reducing the treat-time chaos in their household. While the dogs get their own treats, the cats can enjoy their purees without competition or stress from their canine housemates.

The Senior Cat Renaissance

Perhaps most touching was a story from an elderly neighbor whose 17-year-old cat had become increasingly withdrawn and uninterested in interaction. After introducing these treats, she noticed her cat becoming more engaged and seeking attention again. While the treat itself was just one factor, it created a positive association that helped reinvigorate their bond in the cat’s final years.

These stories highlight how something as seemingly simple as a cat treat can have meaningful impacts on the human-animal relationship and quality of life for our feline companions.

When to Consider Alternatives

Despite my enthusiasm for Wholehearted Squeezable Puree Cat Treats, they aren’t necessarily the perfect choice for every cat or situation. There are some circumstances where alternatives might be more appropriate:

Cats with Specific Protein Allergies

If your cat has been diagnosed with allergies to specific proteins like chicken or fish, you’ll need to carefully check ingredients. While Wholehearted offers various flavors, their limited range might not accommodate cats with multiple protein sensitivities. In these cases, limited-ingredient treats specifically formulated for allergic cats might be more suitable.

Dental Health Focus

While these soft treats are perfect for cats with missing teeth or oral pain, they don’t provide the mechanical cleaning action of some crunchy treats designed for dental health. If tartar control is a primary concern, you might want to include some dental-specific treats in your rotation.

Weight Management Challenges

For cats on strict weight management programs, even the relatively low-calorie content of these treats might need monitoring. Your veterinarian might recommend treats with even lower caloric density or alternative reward systems for cats needing to lose significant weight.

Environmental Concerns

As mentioned earlier, the packaging creates plastic waste that isn’t easily recyclable. If environmental impact is a major concern, you might explore alternative treats with more sustainable packaging or consider making simple homemade treats (though these typically lack the convenience factor).

Incorporating Wholehearted Purees Into Your Cat Care Routine

After more than a year of using these treats with my three very different cats, I’ve developed some strategies for making the most of them:

Establish a Routine

Cats thrive on predictability. I’ve found that offering these treats at specific times creates a pleasant routine that my cats look forward to. We have our “treat time” after I return from work and occasionally before bedtime. This predictability seems to reduce anxiety and begging behaviors.

Use as Training Aids

While cats aren’t as trainable as dogs, they can learn behaviors through positive reinforcement. I’ve successfully used tiny amounts of the puree to teach my tabby to enter her carrier voluntarily and my Siamese to tolerate nail trimmings. The high-value nature of these treats makes them effective motivators for cats that might ignore lesser rewards.

Create Special Moments

Beyond nutrition, these treats create opportunities for bonding. I’ve found that the few minutes spent hand-feeding these treats builds connection and trust. For shy cats or new adoptees, this can be especially valuable in developing your relationship.

Rotate with Other Treat Types

To maintain balanced nutrition and interest, I rotate these purees with other treat types, including freeze-dried meat treats and occasionally dental treats. This variety seems to keep all three cats engaged and prevents the purees from becoming too commonplace.

Combine with Enrichment

Using these treats with puzzle feeders, lick mats, or training sessions adds mental stimulation along with the gustatory pleasure. This combination of physical and mental engagement creates a more fulfilling experience for cats, particularly those with high energy or intelligence.

Final Thoughts: Are Wholehearted Squeezable Puree Cat Treats Worth It?

After extensive experience with Wholehearted Squeezable Puree Cat Treats across multiple cats with different ages, preferences, and health conditions, my conclusion is a resounding yes—these treats deserve a place in most cat households.

The combination of high palatability, decent nutritional profile, versatility, and reasonable price point makes them an excellent option for treating your feline companions. While they’re not perfect (particularly regarding packaging sustainability), their benefits significantly outweigh their drawbacks for most situations.

What started as a casual purchase has become a staple in our household’s cat care routine. The joy these simple tubes bring to my cats—from the senior with dental issues to the finicky eater to the energetic kitten—has been well worth the investment. More than just a treat, they’ve become a tool for bonding, medical management, and enrichment.

If you haven’t tried these treats with your cats yet, I’d encourage giving them a chance. Start with a couple of individual tubes in different flavors to discover your cat’s preferences before investing in multipacks. The worst-case scenario is that your cat is among the rare few who aren’t impressed—but based on my experience and the countless enthusiastic cat parents I’ve encountered, the more likely outcome is finding yourself with a new staple in your cat care arsenal and a very happy, puree-loving feline companion.

Remember that treats, however wonderful, should remain just that—treats. As part of a balanced approach to feline nutrition and care, Wholehearted Squeezable Puree Cat Treats can enhance your cat’s quality of life and strengthen your bond without compromising their health or your budget. And really, isn’t that exactly what we’re looking for in a cat treat?