Wholehearted
Crafted with care and passion, Wholehearted offers nutritious meals tailored to your dog or cat’s unique needs.
About Wholehearted
At Wholehearted, we believe pets are family. That’s why we’re dedicated to making natural, high-quality meals and treats to keep your furry friends happy and healthy.
Founded by fellow pet lovers, our journey began in a small kitchen crafting recipes with only the best ingredients. We wanted to make food that mirrored the wholesome meals we cook for our own families. Now, we’ve grown into a beloved brand providing nutritious and delicious pet food nationwide.
Our meals start with high-protein meats like chicken, salmon, or lean beef. We carefully select ingredients that offer complete and balanced nutrition without artificial additives. Vegetables like sweet potatoes and green beans provide natural sources of vitamins and minerals. Healthy oils like coconut oil give pets a shiny coat and supple skin.
Every recipe is prepared with care in our US-based facilities. We gently cook ingredients to preserve nutrients and flavors pets love. Our treats range from chewy dental bones to soft pup-cakes made with peanut butter and banana.
At Wholehearted, our pets’ wellbeing is at the heart of all we do. We’re committed to producing natural food and treats using responsibly sourced ingredients. We never test on animals either.
See the wagging tails and happy pets thriving on our recipes! We hope your furry companions will enjoy nourishing Wholehearted meals made with love. Contact us to learn more today.
Wholehearted Products
WholeHearted Whole Grains with Pork, Beef & Lamb Dry Dog Food, 5 lbs.
$9.99 reg $11.99
The WholeHearted Whole Grains with Pork, Beef & Lamb Dry Dog Food dishes out vitamins, minerals, probiotics, antioxidants, and Omega-3 fatty acids in a taste that pups love. Feel good about what you're feeding your pet with the complete, balanced nutrition this formula provides.
Wholehearted Active Performance High-Protein Beef & Rice Recipe Dry Dog Food, 45 lbs.
$69.99
The Wholehearted Active Performance High-Protein Beef & Rice Recipe Dry Dog Food powers up your athletic pup's diet. From beachside runs to mountainside trails, they'll be ready to take on every excursion. This formula features 30% protein and 20% fat to support lean muscle and sustained energy. Before and after your adventure-packed days, their bowl will be filled with balanced nutrition they need for the active life that the two of you lead. provides.
WholeHearted Active Performance High-Protein Chicken & Rice Recipe Dry Dog Food, 45 lbs.
$64.99
The Wholehearted Active Performance High-Protein Chicken & Rice Recipe Dry Dog Food powers up your athletic pup's diet. From beachside runs to mountainside trails, they'll be ready to take on every excursion. This formula features 30% protein and 20% fat to support lean muscle and sustained energy. Before and after your adventure-packed days, their bowl will be filled with balanced nutrition they need for the active life that the two of you lead.
WholeHearted Simple Blends Lamb, Rice & Egg Recipe Dry Puppy Food, 22 lbs.
$54.99
WholeHearted Simple Blends Lamb, Rice & Egg Recipe contains wholesome grains for a highly nutritious energy source. Omega-3 and Omega-6 fatty acids support your pup's healthy skin and coat. And guaranteed probiotics support healthy digestion. Did we mention real lamb is the #1 ingredient? Yum!
WholeHearted Simple Blends Lamb, Rice & Egg Recipe Small Breed Dry Dog Food, 22 lbs.
$49.99
WholeHearted Simple Blends Lamb, Rice & Egg Recipe contains wholesome grains for a highly nutritious energy source. Omega-3 and Omega-6 fatty acids support your pup's healthy skin and coat. And guaranteed probiotics support healthy digestion. Did we mention real lamb is the #1 ingredient? Yum!
WholeHearted Chicken, Sweet Potato & Egg Recipe Dry Dog Food, 22 lbs.
$49.99
WholeHearted Chicken, Sweet Potato & Egg Recipe supports your pet's digestion, skin and coat health. Each bowl combines highly nutritious sources of protein, fiber, and energy with Omega-3 & Omega-6 fatty acids for more joyful moments together.
Why Choose Wholehearted
The Power of Premium Proteins
Dogs and cats are meat eaters, so high-quality protein should be the foundation of their diet. That's why the first ingredient in all Wholehearted recipes is real, deboned meat or fish. For example, the cat food features premium proteins like chicken, salmon, turkey, and ocean whitefish.
The brand only uses whole cuts of meat, not meal or by-products. This provides more natural muscle meat nutrition compared to rendered meat meals. Wholehearted further concentrates its proteins to provide higher amino acid content per bite. Not only does this mean more essential nutrients, but it also makes the food more appealing to pets’ taste buds!
Fruits and Veggies Galore for Antioxidants
In the wild, cats and dogs eat the whole prey animal, including plant matter in the stomach. That’s why I applaud Wholehearted for incorporating antioxidant-rich fruits and vegetables into their recipes. Not only does this mimic a natural diet, but it provides vital nutrients, vitamins, and minerals.
Wholehearted includes a special superfood blend in their products featuring blueberries, cranberries, pumpkin, spinach, and more. These functional ingredients provide a health boost thanks to phytonutrients, antioxidants, and digestive fiber. Studies show that antioxidants support immune health in pets. And the fiber helps with digestion and weight maintenance.
Tailored Recipes for Peak Nutrition
One thing that really sets Wholehearted apart is their extensive range of specialized recipes. They offer formulas tailored to life stage, size, health conditions, and dietary needs. Because no two pets are exactly alike when it comes to nutrition.
For example, the brand has recipes specifically for kittens, adult cats, and senior cats to provide the right nutrients for each life phase. The kitten formula has extra calories and proteins to support development. Meanwhile, the senior recipe contains glucosamine and chondroitin for joint health.
Rigorous Standards You Can Trust
When it comes to production safety and efficacy, Wholehearted sets the bar incredibly high. Their facilities meet the most stringent quality control regulations in the industry. This gives me confidence as a veterinarian recommending the brand.
It all starts with the ingredients. Wholehearted applies strict verification and safety protocols for all raw materials in their products. This includes extensive testing for purity, quality, and nutritional content. Their rigorous supplier approval process ensures that only the best ingredients make it into their recipes.
Committed to Nutrition Research and Expertise
It takes extensive nutrition expertise to create high-quality pet food. That’s why Wholehearted invests heavily in research and employs PhD animal nutritionists. Their team is dedicated to advancing pet health through diet.
The brand has an on-staff Veterinary Nutrition Advisory Board that provides counsel on formulas. The board members are leaders in the field of clinical pet nutrition, so their input is invaluable. Wholehearted also partners with major veterinary schools to fund pet nutrition research studies.
My Professional Recommendation
As a seasoned veterinarian and pet parent myself, I don't take my food recommendations lightly. I've seen firsthand how proper nutrition can tremendously improve a pet's quality of life. That's why, after extensive research, Wholehearted has become my trusted go-to suggestion for clients.
The bottom line is that this brand offers unmatched quality and nutrition tailored to your pet’s needs. By using premium ingredients, superfoods, and specialized recipes, they truly have your companion animal’s best interest in mind. And with their rigorous production standards and nutritional research, Wholehearted is raising the bar for the entire industry.
Customer Reviews
As a dog mom to a picky eater, I'm always on the hunt for a kibble that will satisfy my pup's selective palate. After trying countless brands that he turned his nose up at, I finally found a winner with this small breed kibble. The moment I poured these tiny, star-shaped bites into Gus' bowl, his eyes lit up with joy. He gobbled up every last morsel, which is a rare occurrence for my persnickety pooch. I love that the kibble is the perfect size to hide in interactive puzzle toys. This makes mealtimes an enriching game for Gus. He has to roll, flip, and slide the toys to get the kibble to fall out. It takes him much longer to devour his food, which is excellent for his digestion. I'm also delighted that this kibble is thoughtfully formulated with digestive-friendly probiotics and easily digestible ingredients. Gus has a sensitive tummy, but he experiences zero gastric distress after meals with this food. His coat is shiny, his energy levels are up, and his stools are ideal. With its clean label, amino acid balance, and tantalizing taste, this small breed kibble checks all the boxes. My picky pup is satisfied at last! For fellow selective eaters, this kibble is sure to please even the most discerning doggie palates.
Pawrents
As a dog owner on a budget, I'm always on the lookout for an affordable dog food that doesn't compromise on ingredients or taste. My two pups, Max and Bella, can be pretty finicky when it comes to their kibble. But ever since I started feeding them this dog food, they gobble up every last bite at dinnertime. The variety of flavors is a lifesaver for my picky girl Bella. She tends to get bored of the same old food day after day. So I love that I can switch between chicken, lamb, salmon, and turkey flavored kibbles to keep her interested. Max isn't quite as choosy and happily munches on any flavor I put in his bowl. I can tell this food is made with quality ingredients because my dogs' coats are soft and shiny, and they have plenty of energy for our long walks. The crunchy kibble helps keep their teeth clean too. For budget-savvy dog owners like myself who still want the best for their furry friends, this affordable dog food is a real winner. My pups look forward to mealtimes now thanks to the delicious flavors. It gives me peace of mind knowing I'm feeding them a nutritious food made with care. I couldn't recommend it more for dogs big and small, picky and non-picky alike!
Pawrents
Let me start by saying my dog Joey is one picky pup. As a Goldensoodle with a sensitive stomach, he turns his nose up at most kibbles I put in front of him. But when I cracked open a bag of this food, his eyes lit up and his tail started wagging excitedly. He dove right in and gobbled up every last morsel in his bowl. I couldn't believe it! I appreciate that this food is made with quality ingredients and no artificial flavors or fillers. Joey's tummy has been much happier since switching to this food. And the price is right too - very fair for the quality. Joey has given this food two enthusiastic paws up! It's the first kibble he's truly loved since he was a puppy. I no longer have to beg and plead to get him to eat his dinner. Mealtimes are now filled with the sound of happy chomping and dishes being licked clean. So if you have a four-legged friend who is a fussy eater like my Joey, I highly recommend giving this food a try. Your pooch will thank you! This Goldensoodle gives it 5 stars.
Blogs & News
Wholehearted Chicken Dog Food
Why I Switched My Pack to This Game-Changing Formula As a dedicated dog parent to three very different pups, I’ve
Wholehearted Pate Cat Food
Navigating the World of Premium Wet Food for Your Purring Companion As I sit here with my tabby Milo purring
Wholehearted Blueberry Dog Treats
Discovering the Perfect Balance of Nutrition, Flavor, and Canine Joy As a dedicated dog mom to three high-energy pups, I’ve
Wholehearted Animal Crackers
Finding the Perfect Snack in a World of Pet Treat Choices When I first brought home my rescue pup Charlie,
Wholehearted Weight Control Cat Food
How I Transformed My Chubby Tabby’s Life (And What I Learned Along the Way) As I sit here with Milo
Wholehearted Salmon Cat Food
From Whiskers to Tail: Why This Salmon Sensation Might Be Your Cat’s New Favorite As a dedicated cat parent who’s
My precious pup Princess is one persnickety pooch when it comes to her kibble. With her finicky appetite and food allergies, finding the perfect dog food has been quite the challenge. But this grain-free goodness has her tail wagging with delight! Usually Princess takes dainty nibbles throughout the day, rarely finishing a full serving. But with this scrumptious recipe, her bowl was licked clean in record time. No more picking at her food - she couldn't get enough! Better still, none of Princess' irritating allergies appeared. No incessant itching or tummy troubles like with other foods. Just a happy, healthy hound with a hearty appetite. For discerning doggies with sensitive stomachs, this formula is a real winner. Princess can't get enough of the tasty texture and tailored ingredients. It satisfies her picky palate while avoiding her food intolerances. I enthusiastically recommend this top-notch grub for pups. It has turned my fussy fur baby into a very content canine. Woof, woof for tail-wagging deliciousness!